(New York, Oct.28th, 2010) ― Greg Bennett, former Senior Vice President of Integrated Marketing for CBS Television’s syndication unit, announced today the creation of a new agency — ICONOCLAST Brand Marketing & Entertainment — which will follow a unique business model not found in the traditional ad agency world. “We’re taking the studio model — the concept used by motion picture and television executives — and applying it to the world of marketing integration” said Bennett,

NEW YORK (AdAge.com) -- CBS Television Distribution, the syndicated-programming arm of CBS Corp., is forming a special ad unit within its ranks that aims to spark discussions of product integration earlier in the program development process -- yet another sign that advertisers and media outlets are tackling deals that are more complex than in past years. Greg Bennett CBS Television Distribution, which syndicates shows such as "Jeopardy!" "Wheel of Fortune," "The Oprah Winfrey

By Bill Harper My first interview with Greg Bennett in 2001 was a real eye-opener. He told me how he’d started a little-known agency named Luna Bacardi Group in 1990, and within the decade Promo Magazine had ranked it the #3 promotional agency in the U.S. With over $100 million in billings and 11 offices domestically and abroad, they were one of the largest privately-held brand promotional agencies in the world. Their walls were covered with creative awards, more than 60 f

By Bill Harper It's another hectic day for Greg Bennett. He's handling a major promotion for Fox Sports Net, and just as soon as he finishes up a call with them, California Lieutenant Governor Cruz Bustamante is on the line, calling to confirm a golf outing. Finally, after a parade of staff members has marched through his office to make reports and seek guidance, Greg settles in to be interviewed. But before the first question is asked, his assistant sticks her head in the do